Health, Well-being & Nutrition
Functionalities

Bread at the heart of Nutrition, Health and Well-being
Like all foods, especially those consumed daily, bread must take into account consumers' genuine concerns about health and well-being.
Over the past several years, consumers' expectations regarding their diets have evolved significantly.
Having witnessed a number of health crises in the past few decades and a dramatic rise in the prevalence of metabolic diseases (excessive weight and obesity),
consumers are aware that diet and health are closely linked
Characteristics
This growing consciousness about diet and health has transformed the bread market, pushing it beyond simple taste and texture. New healthy trends have emerged :
Challenges

Solutions
Baking with Lesaffre is dedicated to addressing health trends by providing innovative solutions that preserve bread’s nutritional quality, appeal and flavor, all while catering to changing consumer needs.
