News

October 16th marks World Bread Day—a special occasion to honor the product that fuels our passion and drives your craft. At Lesaffre, we share your deep connection to bread and have been proudly supporting your creativity for over 170 years. Our expert teams are here to assist and train you, whether you’re perfecting traditional recipes or crafting new, innovative creations.You…

Lesaffre Gulf is thrilled to participate in the prestigious SIRHA Arabia exhibition, set to take place in Riyadh, Saudi Arabia, from October 1st to 3rd, 2024. This prominent event will be held at the Riyadh Front Exhibition & Conference Center, gathering leading professionals from the bakery, hospitality, and food industries. We invite all our valued prospects, clients, and partners to…

At Lesaffre, our commitment to innovation and excellence is at the heart of everything we do. We are thrilled to announce the official launch of the Lesaffre & Me mobile application in the Kingdom of Saudi Arabia, a groundbreaking step forward in our mission to support and empower bakers across the region. Over the past few weeks, our dedicated Marketing…

We are thrilled to celebrate the first professional anniversary at Lesaffre Gulf of Abdelbasset Ebrahim Abdelsamed, Over the past year, Abdelbasset has been dedicatedly serving the Saudi Arabian market, bringing his baking passion and support to our clients in KSA, using our Baking Center standards and rules. When his passion started? Abdelbasset’s career in the baking industry spans over a…

Bread-making, a global activity, impacts our environment and communities. Lesaffre is dedicated to sustainability, providing natural-origin ingredients while protecting employees, local communities, and the environment. We actively support sustainable agriculture, reduce our carbon footprint, and promote local production. Today’s consumers are concerned about food ingredients. Lesaffre, committed to transparency, minimizes additives and preservatives. We embrace the power of fermentation, supporting…

In the bustling culinary landscape of Dubai, one name stands out for his exceptional baking prowess and commitment to elevating the standards of baking: Chef Pascal NEAU. As the esteemed Baking Center Manager at Lesaffre GULF FZE, Chef Pascal brings a wealth of experience and expertise garnered over decades of dedicated work in the baking industry. Chef Pascal’s journey in…

As we celebrate 50 years of excellence across our global Baking Center network, we’re delighted to showcase the heart of baking innovation in the region. Our state-of-the-art infrastructure, coupled with the dedication of our talented team of bakers, ensures that every visit is an immersive journey into the world of baking excellence. https://www.youtube.com/watch?v=wYN6uUbn0Q8 Join us as we unveil the magic…

In celebration of Eid Al Fitr, Lesaffre extends its gratitude to bakers across Iraq who have been using the Lesaffre & Moi application. As a token of appreciation, we are thrilled to announce a special loyalty points promotion exclusively for its loyal customers in Iraq. From April 10th to April 30th, Lesaffre will be doubling loyalty points on purchases of…