Celebrating 130 Years of L’Hirondelle: A Story of Passion, Partnership and Performance
This year, we proudly celebrate 130 years of L’Hirondelle, a fresh yeast that has supported generations of bakers around the world. Its success comes from a unique heritage and from overcoming a major challenge in the baking industry. Fresh yeast requires a perfect cold chain and excellent distribution conditions to preserve its quality from production to the baker’s hands.
In the UAE, this challenge has been successfully met thanks to more than 30 years of partnership with Masterbaker ME. Their commitment, expertise and service have made L’Hirondelle a trusted reference for professional bakers across the country.
A Partnership That Makes the Difference
For over three decades, L’Hirondelle and Masterbaker ME have worked with a shared mission. Offering high-quality fresh yeast with reliability, precision and technical support to bakers of all segments. Together, they have built a strong presence in the UAE baking sector and helped bakers achieve consistent performance every day.
A Shared Success
This anniversary is also a moment to recognize the people behind this journey. The bakers who trust L’Hirondelle daily. The Masterbaker ME teams who manage the delicate logistics of fresh yeast distribution. And the Lesaffre Gulf teams who continue to support the region with passion and expertise.
Looking Ahead
As we celebrate 130 years of L’Hirondelle, we look toward the future with the same ambition. Bringing even more value to bakers, strengthening our partnerships and continuing to write the next chapter of this remarkable story.
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