Lesaffre Gulf Makes Strong Impact @ Saudi Food Show 2025 

Lesaffre Gulf showcased our baking expertise at the Saudi Food Show 2025 in Riyadh from May 12-14. Our modern, interactive booth featured live demonstrations from our expert bakers, allowing visitors to experience our solutions firsthand in a fully equipped space.

The three-day event provided a platform where our team highlighted our innovation capabilities and engaged with industry professionals through technical discussions. Visitors showed particular interest in our upcoming product launches, including Livendo Tradizy Durum, Livendo Tradizy Panettone, and Saf-instant Vitamin D, offering valuable feedback that will guide our market approach. 

Beyond product demonstrations, our team focused on strengthening existing partnerships while exploring new business opportunities. The insights gathered about local market preferences will help us better serve our Saudi Arabian customers with tailored solutions. 

Our team’s participation reinforced our commitment in the market as a key player in the baking industry, combining global expertise with local market understanding.