Lesaffre launches Lesaffre & Me in Ethiopia to support the digital transformation of the baking community
Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce Lesaffre & Me, its new digital platform designed to support bakers and pastry professionals across the country. The event gathered journalists, key customers, partners, and institutional stakeholders, marking an important milestone in Lesaffre’s commitment to innovation and proximity with the local baking ecosystem.
A platform designed for Ethiopian bakers
Developed to address the real needs of bakers, Lesaffre & Me is a mobile application offering access to technical content, product information, baking tips, and direct interaction with Lesaffre experts. From beginner bakers to experienced professionals, the platform aims to support skill development, improve product understanding, and facilitate daily baking practices.
By launching Lesaffre & Me in Ethiopia, Lesaffre reinforces its ambition to contribute to the country’s digital transformation while empowering small and medium-sized bakeries with practical, accessible tools.
An event bringing together media, professionals, and decision-makers
The launch event brought together a diverse audience including media representatives, bakers, distributors, and local partners. Through presentations and live demonstrations, attendees discovered the features of the application, its benefits for the baking community, and Lesaffre’s long-term vision for the Ethiopian market.
The event also provided an opportunity for open discussions on market dynamics, innovation in baking, and the importance of education and digital tools in supporting sustainable growth for local entrepreneurs.
Supporting growth through innovation and proximity
With Lesaffre & Me, Lesaffre confirms its role as more than a yeast producer, positioning itself as a global baking solutions partner, committed to supporting bakers at every stage of their journey.
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