{"id":10756,"date":"2025-12-16T06:47:01","date_gmt":"2025-12-16T05:47:01","guid":{"rendered":"https:\/\/lesaffre-meea.com\/qa\/news\/non-classe\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/"},"modified":"2025-12-16T06:47:01","modified_gmt":"2025-12-16T05:47:01","slug":"lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community","status":"publish","type":"post","link":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/","title":{"rendered":"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community"},"content":{"rendered":"\n<p>Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce <strong>Lesaffre &amp; Me<\/strong>, its new digital platform designed to support bakers and pastry professionals across the country. The event gathered journalists, key customers, partners, and institutional stakeholders, marking an important milestone in Lesaffre\u2019s commitment to innovation and proximity with the local baking ecosystem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A platform designed for Ethiopian bakers<\/h3>\n\n\n\n<p>Developed to address the real needs of bakers, <strong>Lesaffre &amp; Me<\/strong> is a mobile application offering access to technical content, product information, baking tips, and direct interaction with Lesaffre experts. From beginner bakers to experienced professionals, the platform aims to support skill development, improve product understanding, and facilitate daily baking practices.<\/p>\n\n\n\n<p>By launching <em>Lesaffre &amp; Me<\/em> in Ethiopia, Lesaffre reinforces its ambition to contribute to the country\u2019s digital transformation while empowering small and medium-sized bakeries with practical, accessible tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An event bringing together media, professionals, and decision-makers<\/h3>\n\n\n\n<p>The launch event brought together a diverse audience including media representatives, bakers, distributors, and local partners. Through presentations and live demonstrations, attendees discovered the features of the application, its benefits for the baking community, and Lesaffre\u2019s long-term vision for the Ethiopian market.<\/p>\n\n\n\n<p>The event also provided an opportunity for open discussions on market dynamics, innovation in baking, and the importance of education and digital tools in supporting sustainable growth for local entrepreneurs.<\/p>\n\n\n\n<div class=\"wp-block-gutsliders-photo-carousel gutslider-16df3e79 nav_outside nav_cc has__pagination\" data-swiper-options=\"{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;loop&quot;:true,&quot;autoplay&quot;:false,&quot;speed&quot;:800,&quot;effect&quot;:&quot;slide&quot;,&quot;keyboard&quot;:{&quot;enabled&quot;:false},&quot;mousewheel&quot;:false,&quot;breakpoints&quot;:{&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0},&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;spaceBetween&quot;:15},&quot;1025&quot;:{&quot;slidesPerView&quot;:2,&quot;spaceBetween&quot;:15}},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.gutslider-16df3e79 .swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.gutslider-16df3e79 .swiper-button-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;.gutslider-16df3e79 .swiper-pagination&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;dynamicBullets&quot;:false,&quot;clickable&quot;:true}}\"><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/4.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/5.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/7.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/2.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/9.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/6.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/3.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/1.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/10.jpg\" alt=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\" \/><div class=\"gutslider-caption bottom__left full__width\">Lesaffre launches Lesaffre &amp; Me in Ethiopia<\/div><\/div><\/div><\/div><\/div><div class=\"swiper-pagination\"><\/div><div class=\"gutslider-nav nav_outside nav_cc\"><div class=\"swiper-button-prev\"><\/div><div class=\"swiper-button-next\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Supporting growth through innovation and proximity<\/h3>\n\n\n\n<p>With <em>Lesaffre &amp; Me<\/em>, Lesaffre confirms its role as more than a yeast producer, positioning itself as a <strong>global baking solutions partner<\/strong>, committed to supporting bakers at every stage of their journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce Lesaffre &amp; Me, its new digital platform designed to support bakers and pastry professionals across the country. The event gathered journalists, key customers, partners, and institutional stakeholders, marking an important milestone in Lesaffre\u2019s commitment to innovation and proximity with the local [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-10756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community - Lesaffre meea - Qatar<\/title>\n<meta name=\"description\" content=\"Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce Lesaffre &amp; Me, its new digital platform designed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community - Lesaffre meea - Qatar\" \/>\n<meta property=\"og:description\" content=\"Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce Lesaffre &amp; Me, its new digital platform designed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/\" \/>\n<meta property=\"og:site_name\" content=\"Lesaffre meea - Qatar\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T05:47:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"amanachi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"amanachi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/\"},\"author\":{\"name\":\"amanachi\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/person\/26fecc088fc77a05f09b9eaca8cb58dc\"},\"headline\":\"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community\",\"datePublished\":\"2025-12-16T05:47:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/\"},\"wordCount\":342,\"publisher\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#organization\"},\"image\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg\",\"articleSection\":[\"\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/\",\"url\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/\",\"name\":\"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community - Lesaffre meea - Qatar\",\"isPartOf\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg\",\"datePublished\":\"2025-12-16T05:47:01+00:00\",\"description\":\"Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce Lesaffre &amp; Me, its new digital platform designed\",\"breadcrumb\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#primaryimage\",\"url\":\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg\",\"contentUrl\":\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg\",\"width\":1536,\"height\":864,\"caption\":\"Lesaffre launches Lesaffre &amp; Me in Ethiopia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lesaffre-meea.com\/qa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#website\",\"url\":\"https:\/\/lesaffre-meea.com\/qa\/\",\"name\":\"Lesaffre Meea\",\"description\":\"Qatar\",\"publisher\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#organization\"},\"alternateName\":\"Lesaffre\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lesaffre-meea.com\/qa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#organization\",\"name\":\"Lesaffre\",\"url\":\"https:\/\/lesaffre-meea.com\/qa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2024\/09\/Logo_SVG.svg\",\"contentUrl\":\"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2024\/09\/Logo_SVG.svg\",\"width\":148,\"height\":147,\"caption\":\"Lesaffre\"},\"image\":{\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/person\/26fecc088fc77a05f09b9eaca8cb58dc\",\"name\":\"amanachi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0b38b432dcd45665fac2dcd868e342845c4c4b709f3935208ef1cb4820ea080c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0b38b432dcd45665fac2dcd868e342845c4c4b709f3935208ef1cb4820ea080c?s=96&d=mm&r=g\",\"caption\":\"amanachi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community - Lesaffre meea - Qatar","description":"Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce Lesaffre &amp; Me, its new digital platform designed","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/","og_locale":"en_US","og_type":"article","og_title":"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community - Lesaffre meea - Qatar","og_description":"Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce Lesaffre &amp; Me, its new digital platform designed","og_url":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/","og_site_name":"Lesaffre meea - Qatar","article_published_time":"2025-12-16T05:47:01+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg","type":"image\/jpeg"}],"author":"amanachi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"amanachi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#article","isPartOf":{"@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/"},"author":{"name":"amanachi","@id":"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/person\/26fecc088fc77a05f09b9eaca8cb58dc"},"headline":"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community","datePublished":"2025-12-16T05:47:01+00:00","mainEntityOfPage":{"@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/"},"wordCount":342,"publisher":{"@id":"https:\/\/lesaffre-meea.com\/qa\/#organization"},"image":{"@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#primaryimage"},"thumbnailUrl":"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg","articleSection":["\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/","url":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/","name":"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community - Lesaffre meea - Qatar","isPartOf":{"@id":"https:\/\/lesaffre-meea.com\/qa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#primaryimage"},"image":{"@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#primaryimage"},"thumbnailUrl":"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg","datePublished":"2025-12-16T05:47:01+00:00","description":"Lesaffre Ethiopia successfully hosted a dedicated launch event in Addis Ababa to officially introduce Lesaffre &amp; Me, its new digital platform designed","breadcrumb":{"@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#primaryimage","url":"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg","contentUrl":"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2026\/01\/8.jpg","width":1536,"height":864,"caption":"Lesaffre launches Lesaffre &amp; Me in Ethiopia"},{"@type":"BreadcrumbList","@id":"https:\/\/lesaffre-meea.com\/qa\/news\/events\/lesaffre-launches-lesaffre-me-in-ethiopia-to-support-the-digital-transformation-of-the-baking-community\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lesaffre-meea.com\/qa\/"},{"@type":"ListItem","position":2,"name":"Lesaffre launches Lesaffre &amp; Me in Ethiopia to support the digital transformation of the baking community"}]},{"@type":"WebSite","@id":"https:\/\/lesaffre-meea.com\/qa\/#website","url":"https:\/\/lesaffre-meea.com\/qa\/","name":"Lesaffre Meea","description":"Qatar","publisher":{"@id":"https:\/\/lesaffre-meea.com\/qa\/#organization"},"alternateName":"Lesaffre","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lesaffre-meea.com\/qa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lesaffre-meea.com\/qa\/#organization","name":"Lesaffre","url":"https:\/\/lesaffre-meea.com\/qa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/logo\/image\/","url":"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2024\/09\/Logo_SVG.svg","contentUrl":"https:\/\/lesaffre-meea.com\/qa\/wp-content\/uploads\/sites\/17\/2024\/09\/Logo_SVG.svg","width":148,"height":147,"caption":"Lesaffre"},"image":{"@id":"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/person\/26fecc088fc77a05f09b9eaca8cb58dc","name":"amanachi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lesaffre-meea.com\/qa\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0b38b432dcd45665fac2dcd868e342845c4c4b709f3935208ef1cb4820ea080c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b38b432dcd45665fac2dcd868e342845c4c4b709f3935208ef1cb4820ea080c?s=96&d=mm&r=g","caption":"amanachi"}}]}},"lang":"en","translations":{"en":10756,"ar":10768},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/posts\/10756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/comments?post=10756"}],"version-history":[{"count":1,"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/posts\/10756\/revisions"}],"predecessor-version":[{"id":10767,"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/posts\/10756\/revisions\/10767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/media\/10766"}],"wp:attachment":[{"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/media?parent=10756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/categories?post=10756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lesaffre-meea.com\/qa\/wp-json\/wp\/v2\/tags?post=10756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}